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Does Location Affect Writing?

I am helping prepare content for a business that mostly deals with customers in the United States. Some of our current text is correct English, but certain phrases still sound a little unnatural for that audience. I started researching professional copywriting services in USA because I wanted to understand whether local writing experience makes a real difference. If you create content for US readers, what things do you change besides spelling? Does tone or sentence style matter much when writing for a specific country?

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